"We've found In-focus to be a more professional way of promoting our practice.
It explains the importance of regular eye examinations as well as informing
patients about new optical products. We feel more comfortable about using
this sort of marketing and it costs us less than advertising."

Martin Lloyd MBCO. Insight Opticians, Marlow
.

“In-focus is well received by our patients and it promotes a professional
up-market image. It helps raise patient awareness of the options
available, which promotes higher value dispensings.”

Kevin Rollason BSc(Hons) FCOptom. John Weygang Optometrists, Gloucester.

“In-focus provides a very useful means of communicating and educating our
patients on all aspects of our services and products. It is now the
central feature of our marketing programme.”

Stuart Knight BA(Hons), Director, R Knight Opticians, Ferndown.

“We have used In-focus since its inception and can report very positive
feedback from our patients. We could never have achieved the style
and quality independently for the price.”

Melanie Chilvers FBDO,SMC Disp. Coe, Costa & Moore Opticians, Norwich.

“A professionally produced newsletter is a most successful way of communicating with the public. When we distributed your newsletter we were amazed at the interest shown, and by the number of new patient appointments which were generated.”

David Alexander FBCO, Alexander Bain & Murray Optometrists, Dungannon.

“Targeted In-focus has had the largest measurable impact on attracting new quality patients to our practice than any other media campaign method we have used. This ‘education marketing’ effectively attracts new patients who are seeking a more positive ‘eye care experience’ and consequently higher value eyewear than they might have had last time. In-focus also differentiates the quality independent from the multiple groups.
Use it correctly and it works.”

John Wright FADO, BOA(disp), Thornton & Wright Opticians, Halifax.

“The In-focus newsletter has allowed us to remain in regular contact with our patients independently of the usual nagging reminder letter. The personalised nature of the newsletter has made our patients more involved with the practice. This has had a positive impact on patient loyalty.”

Andrew Tremain FBDO, Woodfall & Linklaters Group, Dartford.