Better quality eyewear creates higher profit

People never seem to mind paying that bit more for better quality. It’s the same with spectacles.

The lowest price is not what’s most important when looking after something as crucial as their eyesight and appearance. And people who want to keep up with the latest fashion trends are always willing to pay a little extra.

So there is a great opportunity to increase patient demand for higher value spectacles. But only if your patients are persuaded of the benefits before and during their appointment.

Our Quality Eyewear programme gives you an up-market leaflet and letter text. These promote the choice, quality and expert dispensing advice offered by you and your team.

As a result, your patients are reassured they will get the best eyewear for their own unique needs when they visit your practice.

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