Who we are

The Independent Marketing Partnership was set up in 1996 exclusively to help independent practices increase their business through better patient communication. We don’t help anyone but independent opticians.

Since then we’ve enabled hundreds of members fight back against the multiple groups – successfully – without the expense of costly advertising or unprofessional promotions.

Currently there are over 400 practices as members. With that kind of buying strength it’s no surprise the Partnership offers you a wide range of patient communication materials much cheaper (up to 70% less) than you’ll get by going it alone.

“We find the service very worthwhile. You couldn’t get
anywhere near these prices if you tried doing it on your own.”

Sims Opticians

Best of all, these materials are relevant to you – and proven in the market.

The Partnership is managed by Graham Hutchison MBA, BA(Hons) DipMRS. He has over 25 years’ experience of optical marketing in the UK and has helped over 600 practices improve their business performance.

Graham is the author of The Optical Marketing Manual, The Optical PR Kit and How to Produce a Practice Newsletter as well as contributing to Optician magazine. He has an MBA in Marketing and is a Fellow of the Institute of Direct Marketing.

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