Spectacle Lenses – a high value opportunity

Spectacle lenses give your practice the chance to demonstrate dispensing expertise - and provide you with a key opportunity to sell higher value products, such as varifocal, hi-index and coated lenses.

But to give patients the motivation to trade-up, you must promote the advantages of buying better quality lenses. Our spectacle lens programme does just that. It helps you:

  • Explain the benefits of wearing better quality lenses

  • Motivate your patients to buy higher value products

  • Increase your average dispensing value and profitability

  • Differentiate your practice from its competitors by promoting it as a source of modern lens technology combined with personal service

The impact of this programme is immediate (which is why it’s one of our most successful) and it directly leads to higher value sales and practice profitability.

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